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Kim, W. Chan
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Kim, W. Chan
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1
Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne
by
Kim
,
W
.
Chan
,
Mauborgne, Renee
Published 2005
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2
Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Reně Mauborgne
by
Kim
,
W
.
Chan
,
Mauborgne, Renee
Published 2015
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3
BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH by W. Chan Kim and Renee Mauborgne
by
Kim
,
W
.
Chan
,
Mauborgne, Reneþe
Published 2017
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Market segmentation
New products
Business strategies
Economic competition
Product innovation and product improvemeny
Strategic planning
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