Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
c2008
|
| Edition: | 1st ed |
| Subjects: |
Warning: pg_connect(): Unable to connect to PostgreSQL server: could not connect to server: Connection refused (0x0000274D/10061) Is the server running on host "10.8.80.113" and accepting TCP/IP connections on port 5432? in C:\SEAL\vufind\module\VuFind\src\VuFind\ILS\Driver\ILMU.php on line 116
Warning: pg_query() expects parameter 1 to be resource, boolean given in C:\SEAL\vufind\module\VuFind\src\VuFind\ILS\Driver\ILMU.php on line 141
Warning: pg_last_error() expects parameter 1 to be resource, boolean given in C:\SEAL\vufind\module\VuFind\src\VuFind\ILS\Driver\ILMU.php on line 143