The satisfied customer winners and losers in the battle for buyer preference

The Satisfied Customer is a blueprint for understanding the modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some sur...

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Main Author: Fornell, Claes
Language:English
Published: New York Palgrave Macmillan 2007
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