APA Citation

Fornell, C. (2007). The satisfied customer: Winners and losers in the battle for buyer preference. New York: Palgrave Macmillan.

Chicago Style Citation

Fornell, Claes. The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. New York: Palgrave Macmillan, 2007.

MLA Citation

Fornell, Claes. The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. New York: Palgrave Macmillan, 2007.

Warning: These citations may not always be 100% accurate.