Contemporary thoughts on corporate branding and corporate identity management
This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corpo...
| Other Authors: | , |
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| Language: | English |
| Published: |
Basingstoke [England]
Palgrave Macmillan
2008
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| Subjects: |
| Summary: | This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications |
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| Physical Description: | xii, 230 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230543140 |