Build your customer strategy a guide to creating profitable customer relationships
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| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley
c2006
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Table of Contents:
- How do you make them feel?
- Are they loyal or merely satisfied?
- Create meaningful value
- You mean a lot to them
- Beyond mundane experiences
- Things you can make possible
- Payback time
- How are you doing?
- What management needs to know
- Putting it all together