Total customer satisfaction lessons from 50 companies with top quality customer services

This book, based on research carried out by the authors, provides a balance of practical information on devising service strategies with research narrative. The book is based on the activities of 50 European companies with an excellent reputation for customer service. It offers methodology for measu...

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Main Author: Horovitz, Jacques
Other Authors: Jurgens-Panak, Michele
Published: London Pitman 1992
Subjects:

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