The strategy-focused organization how balanced scorecard companies thrive in the new business environment

In The Strategy-Focused Organization, Kaplan and Norton explain how companies like Mobil, CIGNA, and Chemical Retail Bank have effectively used this approach for nearly a decade, and in the process present a step-by-step implementation outline that other organizations could use to attain similar res...

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Main Author: Kaplan, Robert S.
Other Authors: Norton, David P.
Published: Boston, Mass. Harvard Business School Press c2001.
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