Kaplan, R. S., & Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School Press.
Chicago Style CitationKaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets Into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
MLA CitationKaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets Into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.