BLUE OCEAN SHIFT BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

Main Authors: Kim, W. Chan (Author), Mauborgne, Reneþe (Author)
Language:English
Published: New York Hachette Books 2017
Subjects:
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040 |a UTM  |b eng  |c JKR  |e rda 
090 0 0 |a HF5415.15  |b .K56 2017 
100 0 |a Kim, W. Chan  |e author 
245 1 0 |a BLUE OCEAN SHIFT  |b BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH  |c by W. Chan Kim and Renee Mauborgne 
264 1 |a New York  |b Hachette Books  |c 2017 
300 |a xi, 322 pages  |b Illustrations  |c 24cm 
336 |a text  |2 rdacontent 
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338 |a volume  |2 rdacarrier 
500 |a Includes index 
650 0 |a Strategic planning 
650 0 |a Product innovation and product improvemeny 
650 0 |a Economic competition 
650 0 |a Business strategies 
700 0 |a Mauborgne, Reneþe  |e author 
999 |a MH001142 
999 |a MH001142  |b Book  |c General Collection  |e JKR CREaTE