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00959cam a2200277 7i4500 |
001 |
0000036643 |
005 |
20230410090000.0 |
008 |
210830 nyu i eng |
020 |
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|a 9780316314046
|q hardcover
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040 |
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|a UTM
|b eng
|c JKR
|e rda
|
090 |
0 |
0 |
|a HF5415.15
|b .K56 2017
|
100 |
0 |
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|a Kim, W. Chan
|e author
|
245 |
1 |
0 |
|a BLUE OCEAN SHIFT
|b BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
|c by W. Chan Kim and Renee Mauborgne
|
264 |
|
1 |
|a New York
|b Hachette Books
|c 2017
|
300 |
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|a xi, 322 pages
|b Illustrations
|c 24cm
|
336 |
|
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|a text
|2 rdacontent
|
337 |
|
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|a unmediated
|2 rdamedia
|
338 |
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|a volume
|2 rdacarrier
|
500 |
|
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|a Includes index
|
650 |
|
0 |
|a Strategic planning
|
650 |
|
0 |
|a Product innovation and product improvemeny
|
650 |
|
0 |
|a Economic competition
|
650 |
|
0 |
|a Business strategies
|
700 |
0 |
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|a Mauborgne, Reneþe
|e author
|
999 |
|
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|a MH001142
|
999 |
|
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|a MH001142
|b Book
|c General Collection
|e JKR CREaTE
|