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| LEADER |
01033cam a2200253 7i4500 |
| 001 |
0000037749 |
| 005 |
20220802090000.0 |
| 008 |
220802 -us eng |
| 020 |
|
|
|a 9781601471116
|q paperback
|
| 040 |
|
|
|a WorldCat
|b eng
|c JKR
|e rda
|
| 090 |
0 |
0 |
|a HF5415.3
|b .O76 2014
|
| 100 |
1 |
|
|a Orme, Bryan K.
|e author
|
| 245 |
1 |
0 |
|a GETTING STARTED WITH CONJOINT ANALYSIS
|b Strategies for Product Design and Pricing Research
|c Bryan K. Orme
|
| 250 |
|
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|a Third edition
|
| 264 |
|
1 |
|a Glendale, CA, USA
|b Research Publishers LLC
|c 2014
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| 300 |
|
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|a xviii, 234 pages
|b illustrations
|c 24cm
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 520 |
|
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|a Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students
|
| 650 |
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0 |
|a Market surveys
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| 650 |
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0 |
|a Conjoint analysis (Marketing)
|
| 999 |
|
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|a MH001433
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| 999 |
|
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|a MH001433
|b Book
|c General Collection
|e JKR CREaTE
|
